In the world of food and beverage supply, distributors play a crucial but often unseen role. In Serbia, SCB DOO is one such key player, especially known for serving the HoReCa sector (Hotels, Restaurants, Cafes). Whether you dine in a café or stay in a hotel, SCB DOO may well be behind the beverages, coffee, milk, hygiene supplies, or even the logistic route.
This article digs into what SCB DOO does, its strengths, challenges, and what makes it a significant company in Serbia’s wholesale and distribution sector. I’ll combine known facts, business reasoning, and narrative to bring a clear picture.
Identity & Overview: What Is SCB DOO
SCB DOO is a wholesale and distribution company based in Belgrade, Serbia, specializing in supplying goods to the HoReCa segment. It distributes food, beverage, hygiene and related products to hotels, restaurants, cafes, and catering businesses.
It also operates cash & carry retail stores, meaning it sells wholesale-style in-store to professional clients.
The company maintains an online ordering portal for its clients, allowing them to check balances, place orders, and monitor deliveries.
SCB DOO has built strong brand partnerships — working with international brands like Coca-Cola, Carlsberg, Pernod Ricard, among others.
In Belgrade, SCB DOO has become a trusted supplier for over a thousand clients, offering more than 3,000 items in its portfolio.
History & Founding
SCB DOO was founded on 3 November 2000, registered as a limited liability company in Belgrade.
Over the years, SCB expanded from a local distributor to a major wholesale name in HoReCa channels.
Its growth is marked by development of logistics capacity, expansion of product lines, and digital transformation (especially building a web portal).
The company is known now for reliability, scale, and extensive product coverage in the restaurant and hotel supply industry.
Core Business Operations
At its heart, SCB DOO operates as a distribution and wholesale supplier for the HoReCa sector. Its operations include:
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Procurement & Brand Partnerships: SCB sources products from major brands, negotiating supply agreements, and managing import/export where needed.
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Product Assortment & Stock Keeping: It maintains a portfolio of thousands of items — dairy, coffee, hygiene, cleaning supplies, beverages, etc.
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Cash & Carry Retail Stores: It runs retail outlets specialized for professional clients — they visit, select stock, and buy directly.
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Online Ordering & Portal Services: Clients can place orders, check balances, track deliveries, and manage accounts digitally.
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Sales & Field Teams: Professional sales staff assist clients with purchase planning, promotions, and account support.
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Logistics & Distribution: It guarantees same-day delivery for orders placed by a certain time, managing a fleet and routing.
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Brand & Market Management: SCB works with brands to increase their market share, manage promotions, and expand distribution reach.
These combined operations make SCB DOO a full-service supplier, not just a middleman.
Brands, Products & Assortment
One of SCB DOO’s strengths is product breadth and brand depth. Some features include:
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Own and Partner Brands: SCB manages several in-house or house-branded items, while also being a regional distributor for major global brands.
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Diverse Categories: Products range from coffee, milk, soft and alcoholic drinks, hygiene items, cleaning supplies, to specialty food items.
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Quality & Compliance: Given HoReCa requirements, their assortment includes quality standards, certifications, and consistent supply.
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Customization & Promotion: They tailor assortments to client needs, run promotions, seasonal product lines, and suggest menu pairings.
The wide choice gives clients flexibility, and the brand agreements ensure consistency.
Sales, Logistics & Web Portal Services
SCB DOO’s client experience is enhanced by efficient logistics and technology. Key aspects:
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Same-Day Delivery: Orders placed before 11 AM are delivered the same day.
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Fleet & Transport Planning: SCB manages its own vehicles, routing, and transport logistics to cover clients across Belgrade and surrounding areas.
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Online Portal: Clients log in to see prices, account status, credit, order history, upcoming deliveries, etc.
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Sales Support & Planning: The sales team helps clients plan orders, inventory, and promotional campaigns.
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Warehouse & Storage: SCB maintains warehouses with temperature control, stock rotation, and inventory management.
This logistics and sales backbone ensures SCB DOO can be responsive, reduce downtime, and maintain reliability.
Financials & Scale
SCB DOO is a mid-size enterprise in Serbia’s wholesale sector. Some reported data:
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In 2024, its revenue was reported as ≈ 3,548,577,000 RSD (Serbian dinars).
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Net profit for that year was ≈ 73,391,000 RSD.
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It has a workforce of around 191 employees.
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Its credit rating is A+, indicating financial reliability.
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It qualifies as a medium-sized company under Serbian accounting classification.
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It exports—though minimally—some products (e.g. data show SCB DOO has recorded export shipments).
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Owner and director is Dejan Adamović, with shareholding distribution: ~70% Dejan, ~30% Zoran Adamović.
These figures reflect strong local operations and stable performance in a competitive sector.
Challenges & Competitive Environment
As a distributor in HoReCa and wholesale, SCB DOO must navigate multiple challenges:
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Competition from importers and large distributors offering lower margins
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Logistics costs & fuel prices affecting delivery expenses
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Supply chain disruptions or foreign exchange fluctuations impacting sourcing
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Client credit risk, especially with small restaurants or seasonal businesses
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Technology upgrades to maintain efficient ordering, tracking systems
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Regulatory compliance, food safety, hygiene standards, import rules
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Market saturation, slowing growth if clients’ budgets tighten
Sustaining growth requires efficiency, differentiation, digital innovation, and strong client relationships.
Industry Impact & Reputation
In Belgrade’s catering and hospitality supply sphere, SCB DOO is considered one of the go-to distributors. Many cafés, hotels, and restaurants rely on them for bulk supplies, regular deliveries, and consistent product availability.
Its reputation is built on:
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Reliability and speed of deliveries
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Broad assortment and product depth
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Customer service via field sales and web portal support
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Ability to adapt trends (e.g. new food items, hygiene products)
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Financial stability and trust in business dealings
In many client networks, SCB DOO is considered a partner rather than just a supplier.
Strategic Growth & Future Prospects
Looking ahead, SCB DOO’s potential paths include:
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Expanding geographical coverage beyond Belgrade to greater Serbia or regional markets
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Increasing exports, particularly in niche or specialty products
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Strengthening the online platform, including mobile applications, APIs, automated ordering
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Supply chain digitization, using data analytics, demand forecasting, warehouse automation
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Sustainable practices, such as eco-friendly packaging, green logistics, local sourcing
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Private label brand expansion, creating higher-margin products
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Strategic partnerships or alliances with regional distributors or producers
If SCB DOO follows these paths, it could evolve from a local leader to a regional force in HoReCa distribution.
Conclusion
SCB DOO is more than just a distributor — it is a backbone for hospitality businesses in Belgrade and Serbia. With a wide product range, reliable logistics, digital client services, and financial strength, it delivers comprehensive supply solutions to HoReCa clients.
While challenges like competition, logistics costs, and technology exist, SCB DOO’s solid grounding and brand relationships give it an edge. With strategic expansion and modernization, it is well placed to deepen its impact in Serbia’s food and beverage supply chain.
FAQs
Q1: What is SCB DOO’s main business?
SCB DOO is a wholesale and distribution company focused on supplying goods to HoReCa (hotels, restaurants, cafes) clients in Serbia.
Q2: Where is SCB DOO located?
The company is based in Belgrade, Serbia, with registered address Bulevar Despota Stefana 115.
Q3: When was SCB DOO founded?
It was established on 3 November 2000.
Q4: Who is the owner or director?
The company is led by Dejan Adamović; shareholding is ~70% by Dejan and ~30% by Zoran Adamović.
Q5: How many products does SCB DOO offer?
SCB DOO offers over 3,000 items in its assortment.
Q6: Does SCB DOO have an online ordering system?
Yes — clients can place orders, check credit and delivery details via SCB DOO’s web portal.
